many moons ago, when the web was much younger and smaller, links were a valuable aide in surfing. with todays' omnipowerful search engines and websites devoted to links only, links are becoming redundant.

if you host many links on your site, you have too many links. as rapidly as users switch sites and servers, links are high maintainence items. even professional websites have up to 30% invalid links.

boys and girls, you've worked so hard building your site, and want as much traffic as possible. so tell me, why would you want so many gates that lead your viewer AWAY from your page? think about it.

the same thing goes for search engines. today, many personal pages provide links to the most popular search engines, but honestly, when have you ever you conducted a search from someone's site? is it just a waste of space?

only list links that are your absolute favorites. if you're proud of the links you offer, devote a seperate page for them, BUT a page full of links is worthless, unless you provide a short description of each one. the more detailed you desribe them, the more helpful it is to others. if you feel like it's too much trouble to describe 'em, then they really aren't that valuable, are they?

the biggest MSNTV user link folly? a big ol' gaudy table where every link has it's own table cell. it's an incredible waste of space and HTML. the second biggest mistake? linking to slow-loading dime-a-dozen sites.

by the way, don't write "click here" to have someone.. uh, click there. by now, everybody is aware that the cursor indicates a clickable item or link. stating "click here" implies your visitors are too dumb to recognize the link.

when you make a link within text, make the text part short and don't include the surrounding punctuation. a short link is preferable to a very long link that incudes all the words in a sentence or paragraph, it only detracts from the rest of your carefully prepared text. yeah, right...






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